Bowls Australia (BA) and long-time partner BCiB Insurance Brokers have inked a new contract that will see BCiB installed as the naming rights partner of the sport’s national team.
Under the agreement, the sport’s top-tier high-performance squad will be officially known as the BCiB Australian Jackaroos.
The sport’s national governing body and BCiB have enjoyed a long and illustrious partnership over a number of years, with BCiB already endorsed as the preferred insurance broker for the sport of bowls in Australia.
BCiB is a family business operating since 1987, employing a dedicated team of 17 from offices in NSW, Victoria and the Gold Coast, and a leading insurance adviser to the bowling club industry throughout Australia.
Bowls Australia’s Chief Executive Officer Neil Dalrymple said the expanded partnership with BCiB was a coup for both organisations.
“BCIB are a fantastic supporter of bowls in Australia, and are extremely generous in giving back to the bowls community, which certainly makes it an easy decision to continue our long involvement with them,” Dalrymple said.
BCiB Chairman Ian Hopper said he was thrilled to broaden his relationship with Bowls Australia and to see his brand aligned to the Australian Jackaroos.
“I’ve always believed that we should give back to the sport; it’s been right through from grass-roots levels, from the juniors, and now working with Bowls Australia and the Australian Jackaroos is another opportunity for us to put something back into the sport that we love,” Hopper said.
“I just love the sport, it’s a sport that’s been good for us in business. If we can do something for the Jackaroos to promote the game, be good in the game, be successful, then that’s what it’s all about.”
Under the expanded partnership, which is for a term of two years in addition to options to renew, BCiB will also receive additional entitlements in relation to brand recognition and exposure.
Among other entitlements, BCiB will continue to support the jointly run Future of Bowls Forums, staged regularly across the country, as the designated naming rights partner and co-presenter.
The organisation will also feature prominently on The Bowls Show, Bowls Australia’s weekly television program airing on SBS, and promote club safety through a “reducing risk for clubs” segment in the coming weeks.
Bowls Australia publicly thank and acknowledge BCiB Insurance Brokers for their invaluable support of the organisation, the BCiB Australian Jackaroos, and the sport at a grass-roots level.