The sport of bowls will remain on free-to-air television in 2017, following the announcement that Bowls Australia and SBS have renewed their partnership with the extension of The Bowls Show for a second season.
The Bowls Show’s second season will return to SBS on Sunday, May 14, in the new time-slot of 3.00pm nationwide.
The hour-long weekly program will again be shown across 20 weeks, up until October 22, due to a four-week hiatus from July 2-23 for SBS’s broadcast of the Tour de France.
Jack Heverin will return to the hosting role, in addition to anchoring the commentary of events, alongside the sport’s biggest personalities, like Steve Glasson OAM, Karen Murphy and Kelvin Kerkow OAM, amongst others.
Viewers will be treated to content from this year’s World Junior Championships, Australia v England Test Series, Australian Open and Australian Indoor Championships, as well as segments on coaching, development, high performance, club and social bowls and club profiles, in addition to feature interviews with stars of the sport.
Bowls Australia Chief Executive Officer Neil Dalrymple said that the continuation of The Bowls Show was an enormous opportunity to showcase the sport, but it needs to be supported weekly by the bowls community, as further seasons are contingent on ratings success.
“The first season of The Bowls Show surpassed expectations and achieved a total cumulative reach of more than 970,000 unique viewers,” Dalrymple said.
“With the new time-slot of 3.00pm, it’s vitally important that the second season receives even stronger viewership from devoted bowlers, while also making inroads to appeal to a broader cross-section of society, such as social bowlers and even people that haven’t participated in bowls before.
“Bowlers have been very vocal in voicing their desire to see the sport broadcast on free-to-air platforms over the years, and the production of The Bowls Show is a considerable investment for the sport, so I strongly encourage all stakeholders of the sport to promote the initiative far and wide and to tune-in to the program weekly to ensure that it remains on free-to-air television.”
SBS Director of Sport Ken Shipp said The Bowls Show had established a strong following in its first season and he hopes to see the program continue to grow among the whole Australian community.
“SBS is pleased to continue broadcasting The Bowls Show free-to-air for all Australians this year for a second season,” Shipp said.
“The sport has a dedicated and passionate following, and we look forward to seeing the audience grow on SBS in 2017.”
Tune in Sundays from May 14 at 3.00pm to 4.00pm on SBS, or if you miss and episode, simply catch-up with replays online via SBS On Demand.
The Bowls Show will be produced by Elite Entertainment Productions, in partnership with Bowls Australia and SBS.
Bowls Australia will maintain its relationship with Fox Sports as the sport’s official Pay-TV partner, which will continue to televise more than 50 hours of live Bowls Premier League and Australian Open coverage annually, in addition to other events.
Tune into the first episode of The Bowls Show season two on Sunday, May 14 at 3.00pm.