All To Play For | Bowls

All To Play For is a new brand campaign for the sport of bowls, reflecting the qualities of our game irrespective of code. With the Birmingham 2022 Commonwealth Games taking place this summer, this video shows the power of a sport which is open to everybody.

Why All To Play For?

Bowls is a sport for everybody. You can play anywhere and at any time, no matter your age, gender, ethnicity or ability. It is accessible and doable.

Bowls makes us feel better. It puts a spring in our steps, delivering real mental and physical health benefits and an essential social lifeline. It is vitalizing.

Bowls is togetherness, family and friends, old and new. It provides a level playing field across ages and genders. Competition amongst friends and family is authentic and clubs feel like a home from home. It is sociable.

Bowls gets under your skin. It is a sport that draws you in. From the local park to an England shirt, the thrill of a perfect bowl remains the same. It is mesmerizing.

Find A Club Near You – Head to bowlsengland.com